Brand and Web Design for Sanitas by Nikki
Nikki is the founder of Sanitas by Nikki, a growing blog where she shares food recipes for good nutrition and preventing gut disease. The goal of this brand is to appeal to women in their mid-30s who are looking for a balanced diet and improve their gut health.
We focused on key design elements that align with her target audience's preferences. The primary keywords guiding my design process were feminine, sophisticated, and approachable.
